Jolly Good Nutcracker

Posted on

Derrick Lin


Creative Agency: Emedia
Creative Director: Katie Lively
Project Type: Self Promotion
Location: Sydney / Australia
Packaging Contents: Chocolate

The Emedia Creative team love food and love packaging. After another year of creating for clients, we decided to have a little bit of fun for ourselves and develop a series of limited edition chocolate packs.

The combination game was something we all played as kids, where someone draws a head and folds the paper over, the next person draws a body with arms, and the last person finishes off the legs and feet. As we often spend a lot of time on computers, this was a perfect way for the team (even the non-designers) to get a little creative. We combined our personal, hand-drawn efforts in true team fashion.

Celebrating another ‘cracker’ of a year, the Nutcracker sparked inspiration for the final four limited edition characters. The end result is a series of luxe gold and black foiled chocolate packs that perfectly represent Emedia Creative.