Belle Royale Kriek

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Creative Agency: Hired Guns Creative
Photography: Sean Fenzl
Printing: Westkey
Project Type: Produced, Commercial Work
Client: Driftwood Brewery
Location: Nanaimo, Canada
Packaging Contents: Beer
Packaging Substrate / Materials: Glass / vinyl
Printing Process: Flexo

For our redesign of Driftwood’s Belle Royale Kriek, a Belgian-style sour fermented with Morello cherries, we decided to refigure the falconer into a narrative scene reminiscent of classical mythology. The poised stillness of Belle’s pose stands in dynamic contrast to her windswept silk and mid-flight falcon.

What’s Unique?
Accompanying the illustration is a short poem, written in rhyming couplets of iambic hexameter, influenced by English translations of Ovid and Virgil.

Her Highness fell, under the cherubs’ charm, in love
With her own royal arborist, but high above
The reach of hands unregal, there the love did stay,
Becoming sour to the pit each passing day,
Until, its potion brewed and drunk, the change occurred –
The arborist transformed into a royal bird!