Sellout Hard Seltzer

Design: Hired Guns Creative
Location: Canada
Project Type: Produced
Client: Longwood Brewery
Product Launch Location: Global
Packaging Contents: Hard Seltzer
Packaging Substrate / Materials: Can

In 2021 Longwood Brewery decided to get into the hard seltzer game. As many craft breweries do, they opted to create a new brand from scratch. We suggested a gutsy name for the brand. It’s cheeky, shameless… brash. The can designs needed to live up to the name. Basic white cans with a slice of fruit weren’t going to cut it for a brand with such brazen positioning. Sellout carves out new visual territory: ancient bleached white marble statues transformed into something ridiculous and visually stimulating.

What’s Unique?
In a sea of generic, plain, white low cal seltzer cans; we are shaking things up with mind-blasting colour and metallics.