Designers: Himanee Mahajan, Krishnali Chavan, Mansi Godhani, Mrunmayee Ghaisas, Shivani Gangrade, Shivani Gulati
Project Type: Student Project
School: MIT Institute Of Design
Location: Pune, India
Packaging Contents: Sports Bra
Packaging Substrate / Materials: Cardsheet
Printing Process: Offset Printing
Bloom is a sports bra packaging designed as a gift for first time bra users. The aim behind our packaging is to strengthen the bond between mother and her daughter by gifting the packaging. We have made an effort to breakthrough the traditional way of buying the first set of bras. Our design solution was inspired from the concept of the growth of a young girl being similar to the blooming of a flower. At the very heart of this project was the desire ‘to change mindsets’, to redefine what it means to be a woman, to encourage people to look at the entire experience in a different light.
The entire experience of buying the first set of bras is uncomfortable and awkward. Through our gift packaging we have tried to redefine this experience by changing it into a ritual, thereby putting a memorable and positive spin on it.