Designer: Ana Lisa Luças
Project Type: Produced, Commercial Work
Client: Luças & Companhia Lda.
Location: Porto, Portugal
Packaging Contents: Canned Fish
Packaging Substrate / Materials: Paper
Printing Process: offset printing
Luças & companhia Lda is a Portuguese brand founded in 1896.
Canned fish in Portugal were not considered as a gourmet food, almost all factories in Portugal has closed down, only few remained. We were asked to revive the brand and to give it a gourmet and traditional vintage look. The client wanted the golden days of the brand to breath once again. With new products and flavours just launched, they were made like that for centuries.
We made a prestigious raping on a product that used to be considered an affordable product.