Designer: Onss Mhirsi
Photographer: Danaé Brucelle
Project Type: Produced, Commercial Work
Client: Ali Azzabi
Location: Paris, France
Packaging Contents: Perfume
Packaging Substrate / Materials: Paper
Printing Process: Gold & black foil stamping, offset printing
Boulevard is a new Parisian fragrance collection. Boulevard’s goal is to share the atmosphere of a vibrant and inspirational city such as Paris, with the rest of the world. This brand offers its customers, an olfactory trip to the capital of France. When thinking of Boulevard, Elegance, quality, passion and discovery are the words that come to mind.
With fragrances inspired from iconic spaces such as Palais Royal, Voltaire, Notre-Dame, Pont-Marie or Haussmann, Boulevard gives the opportunity to travel throughout the city of lights.
Each of these packagings is designed to visually transport the customer and give them a strong sense of elegance. They are all created through minimal patterns inspired by the spaces they are named after.
Boulevard Paris is not only a product but also a journey throughout the Parisian luxury and sense of magic.