Creative Agency: Lavernia & Cienfuegos
Project Type: Produced, Commercial Work
Packaging Content: Fragrance
Location: Valencia, Spain
Packaging for baby fragrances. Inditex (Zara)
ZARA KIDS is a fragrance for children between the ages of 3 and 14. We were asked to come up with two illustrations/characters that were fun and attractive, spoke to a child’s visual language and that also clearly differentiate boys from girls. We created a bunny and a robot with carefully selected colour palettes to fulfill these requirements. In addition to this solution, we had a special interest in giving the characters on the packaging a playful spin (literally) instead of just being attractive protective casing that is thrown away once opened. We came up with the idea, through using cardboard tubes, to rotate the lid so that the eyes of each character changes with each turn. A nice little touch is that the positioning of the lids is not fixed to the base of the tube, which means that each reference lines up differently at the point of sale.