Art Director: Pedro Vilar
illustrator: Sofia Bártolo
Project Type: Produced, Commercial Work
Location: Oporto, Portugal
Packaging Contents: Collants / tights
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
Culotex is a leg-ware Portuguese brand, based in Oporto. It is a family company founded in the XX century, with its great history based on the quality and comfort of its products.
Coming from a family business with constant attention to detail and primary focus on the final costumer, Culotex wanted to redesign its packaging.
The brand that designed carefully its leg-ware commercial segment to give woman extra comfort, wanted to improve and renovate their image, but at the same time to reflect its historical background.
Preserving their product segment colors and vintage historical packaging, it was created a segment of 4 different illustrations to represent their 4 distinct types of collants/tights, drawn in woman’s delicate leg forms and some feminine objects.
The outcome is a colorful palette painted on powerful and flowing forms, resulting in a retro appealing packaging.