Creative Agency: EliasDesign
Designer: Peter Elias
Project Type: Produced, Commercial Work
Packaging Contents: Vegetable
Packaging Substrate / Materials: Plastic
Printing Process: Flexo
Slovak, unique and like no other (14 Frozen Vegetable Products). Radoma (Preto Group) is well known Slovak traditional frozen food producer. Ra(dostna) doma(cnost) is a shortcut for a Happy Home in Slovak language.
During creative process we were inspired by the traditional /folk Slovak ornaments, which we moved into the modern form. Another important factor was to provide expression and original style for product. Bird element is original, easy to understand and memorize for all shoppers. Bubble is communicative element – Short message for customers to make them happier (for example: “Your favorite product in stronger design and beautiful colours,” etc.)
To be Slovak and to be recognizable from the others – Contemporary appearance and originality, with emphasis on Slovak roots and the tradition in modern design!