Creative Agency: Bridgemark
Project Type: Produced, Commercial Work
Client: Bellisio Foods
Packaging Contents: Frozen Food
Packaging Substrate / Materials: Paperboard
Printing Process: Offset Litho
For millennials, the kitchen is an exciting place. It’s no longer just a pit stop for mac & cheese, it’s the portal to your next adventure.
New from Bellisio Foods, Snakmandoo is a line of crispy bakeable bites. Bellisio journeyed with Bridgemark to create and develop the brand. Snacking habits are changing, especially where millennials are concerned. Meal times are ambiguous, as consumers seek to fulfill their cravings beyond all else. At the same time the emotional pull towards free-spirited pursuits is strong for this group. Snakmandoo calls everyone on a flavor quest – to take risks and be bold – what are YOU going to DOO?
Snakmandoo breaks out by creating a distinct personality and highly unconventional name that speaks to the emotive rather than the functional. The category convention for frozen food packaging heroes the product by showing it on a plate with ingredients; but Snakmandoo uses handcrafted typography and vibrant, high contrast accent colors to boldly connect with the millennial target. This billboard effect on a striking black background is very fresh and highly disruptive in a cluttered category where everything looks the same.