Stag&Hare Chocolates

Derrick Lin


Creative Agency: Stag&Hare
Project Type: Produced, Commercial Work
Location: New York, USA
Packaging Contents: Chocolate Bars
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing, Foil Stamping, Emboss, Varnish

With five offices across the US and UK, we saw an opportunity to celebrate and share the distinctive creative spirit embodied in each of our locations. As a creative agency we wanted to develop an idea that was both collaborative and an experience from start to finish.

In partnership with XOCHOCOLOT, an Atlanta-based artisan chocolatier, we created a set of five, limited edition chocolate bars representing our office locations. Each bar delivers a multi sensorial experience – from sight to touch to taste – and tells a singular visual story of place and personality. Anchored by a bespoke office crest, the designs graphically explore what makes each office special and unique to Stag&Hare. Presented together in a stunning gift box, the story of Stag&Hare deliciously unfolds.

In order to develop a dimensional visual story, we considered what makes each individual office location so very unique. Being that we have chosen to be apart of creative centers across major cities (NYC, London, Atlanta, LA and San Francisco), we felt like every layer should feel connected to those places with hyper sensitivity. We custom crafted graphics, illustrations, and even flavor profiles that represent the cities we call home. We considered the sensorial details of tactile finishes and the experience of opening up our very own neighborhood ‘treasure map’ — connecting flavors and graphics to the culture of the cities we inhabit.

We are an agency that helps brands to craft their visual stories and this was an opportunity for us to craft our own story — dimensionalizing who we are and what inspires us about where we live, work, and play.