Creative Agency: FlyingObjects studio
Project Type: Produced, Commercial Work
Location: Budapest, Hungary
Packaging Contents: Foraged brews
Identity design work for Szörpi, who produces natural beverages from foraged goods. Logo design, copy-writing and label design
Szorpi is a recently founded cordial brand based on a unique business idea of foraging elderflowers from abandoned fields and meadows and using them to brew alcoholic and non-alcoholic beverages.
The company briefed us to design a brand identity that is free spirited, easy-going and fun. Szorpi, the brand name is a shortened form of the Hungarian equivalent of cordial and has a funny pronunciation. It sounds like when someone is sipping the last drops of a drink with a straw and the logo was based on that idea.
Personalization is a great wag to tell stories visually and be distinguished from other brands so we gave the drinks characters and that’s how Bodza and Hugo, the elderflower-haired boho couple was born.