Designer: Gustavo Paiva
Project Type: Produced, Commercial Work
Client: Buffel Beer
Location: Belo Horizonte
Packaging Contents: Beer
Packaging Substrate / Materials: Glass
Printing Process: Digital printing
Büffel is a local beer from Belo Horizonte, Brazil, which just started its first production.
The inspiration for the creation of brand typography comes from the Gothic calligraphy, much used in the Netherlands and Germany in the last phase of medieval calligraphic development. The word Büffel comes from the Dutch, which translated into English means buffalo. The animal was chosen as an icon for company by representing its main concepts, of transmitting strength and magnificence through its product.
From the beginning I did the illustration keeping in mind how it would work on creating the end result. The representation of the animal had to be strong so I was inspired by the features of the woodcut to convey the feeling of something more rustic. With strong contrast between the colors I used the black color as the base to create the feeling of a more sober atmosphere.
The end result is a strong but at the same time refined identity, which stands out amidst a large craft beer market in the region.
Finally a series of posters with variations of application of the identity was developed to demonstrate how diverse it can be. In addition to carrying the main message of the brand, a good beer with a strong concept.
Büffel is a strong craft beer. Just a very good beer.