Creative Agency: Dizen
Project Type: Produced, Commercial Work
Client: Hacienda Chada
Hacienda Chada has vineyards in Alto Maipo – Chile. This wine comes from a selection of its best quarters. After a careful microvinification, the wines that best represent the varietal expression and terroir of Alto Maipo are chosen. Chada Blend symbolizes a tribute to that wonderful land.
The idea was to present the product with a very elegant profile, small batches and exclusive. The use of wax for closure, the color palette and classic aesthetics used in the label make the packaging relevant to the objectives set.