Chop Chips (Concept)

Derrick Lin


Designers: David & Vsevolod
Project Type: Concept
Location: Russia/ Moscow
Packaging Contents: Chips
Packaging Substrate / Materials: Paper/ cardboard
Printing Process: Digital printing, Screen printing

Packaging of chips is developed using one of the most famous comic characters – Wolverine. The wolverine suit was changing and we used several of them. Each taste of wolverine refers to a particular costume and should appeal to both comic book lovers and ordinary people. The special design of the package helps to “chop” the layers of paper, wanting a Bon Appetit.