Derrick Lin


Creative Agency:
Project Type: Produced, Commercial Work
Client: fastabarista
Location: Moscow
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper

Fasta Barista is the brand of the coffeehouse chain of fixed prices (everything is for 50 rubles).

Visual brand style is suitable for multi target groups such as millennials and elder generations. The brand strategy positioning is the pit stop coffeehouse for making a short stop, taking a breath before the starting the way again. Visual variety is built on the American graphic examples of the 70s-the age of highways, choppers, cabriolets and the air of freedom.

The brand logo is created in this style. Brand style lays on quasi real road signs that work alone without logo and may deliver to the clients additional style messages. The style is plain enough and brutal and could not be messed with premium class but deliver the idea of quality of the product and the service.