Derrick Lin


Agency: Madison TMB
Designer: Peter Semenikhin
Client: Agroservis NPO
Location: Moscow, Russia
Packaging Content: Beer

There was a main challenge for Madison TMB designers during the creation of new beer trademark – to capture the spirit of the Belgian beer through label and to make the brand unique as traditional Belgian brew.

Original illustrations of medieval castles and Belgian folklore character “Limberg” have been developed in close collaboration of our Illustrators. The unique taste and graceful label design were able to attract customers immediately.