Agency: Werner Design Werks
Creative Director: Sharon Werner
Copywriter: Julie Kucinski
Designers: Sarah Forss, Abby Haddican
Client: RockFilter Distillery
Packaging Content: Whiskey
Packaging Materials: Screenprinted glass bottle, paper labels
Project Type: Commercial Work
RockFilter is an organic farm distillery in Spring Grove, Minnesota. RockFilter’s founder and head distiller, Christian Myrah, is a fourth-generation Spring Grove resident whose ancestors helped found the town. Christian raises all the organic grains for RockFilter’s small batch spirits on his 350-acre family farm.
Behind every variety of RockFilter whiskey, there’s a Spring Grove story. Giants of the Earth Bourbon features a photo of Christian’s great-grandparents; Fence Jumper was inspired by a rogue contingent of local livestock. An embossed, foil-stamped gold rock partially obscures the images on the front labels, while the back side of the label is printed with a story which reveals itself as the bottle is emptied. The same screen printed bottle is used for all of RockFilter’s products; we chose it for its unpretentious, broad-shouldered shape. Each bottle is individually signed and numbered, and the whiskey’s proof is also hand-written and applied as a separate label. These elements add handcrafted authenticity, but also enable the client to variably age and proof their whiskey. The final result is a packaging design that’s as hardworking as the people behind the brand and as premium as their award-winning product.