Creative Agency: Mark Oliver Inc.
Creative Director: Mark Oliver
Illustrator: Yana Beylinson
Project Type: Produced, Commercial Work
Client: Earth Science Naturals
Location: Carpinteria, CA, USA
Packaging Contents: Perfume
Packaging Materials: Paperboard
MOI (Mark Oliver Inc.) was tasked with the opportunity to create a fresh creative new look for natural spray floral fragrances for a crowded product category.
The agency sought to appeal to the millennial target buyer shopping at Whole Foods and other natural stores. Using closeups of vivid floral illustrations of the flowers associated with each fragrance, the line presents a unique and appealing face to consumers. The packaging has strong shelf presence despite its small size.
Overall use of illustration to communicate the natural fresh fragrances and support the product color palette.