Creative Agency: Blissprojects
Project Type: Produced, Commercial Work
Client: The Product Tailors / Era Nuts
Location: Athens, Greece
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper gift bag
Printing Process: Flexography
The taste, the awakening of the senses and experimentation, have always been some of the most enjoyable aspects of life and characterize people’s well being, those who express their love for quality in small, daily pleasures. This is the core philosophy of “ERA”, a new-found company aiming high in the food & beverage industry.
Our good friends and partners in crime, “The Product Tailors” created a wonderful, tailor-made wine collection (white, red, rosé) for ERA that inspired us to design the ideal label and overall packaging concept.
Inspired by the natural form and shape of different grape varieties and the grape seed itself, we experimented with the ERA logo and created a pattern which is transformed differently for each wine.
Fresh, colorful, clean, modern. The visual result is certainly a key factor to the product’s commercial success and brand recognition.