Creative Agency: Blissprojects
Project Type: Produced, Commercial Work
Client: GAMA Wines
Location: Athens, Greece
Packaging Contents: Wine
Packaging Substrate / Materials: Wine bottle, Wood
Printing Process: Digital printing
VINO LOVERS’ DREAM, IN A BOTTLE.
The vision of 4 wine lovers, to create a variety of excellent wines from their birthplace (Peloponnese, Greece) and create a private label to enjoy with friends. This private label is now ready to escalate into a commercial product, ready to hit the Greek and international markets.
Greek word “Gama” (means variety, range, selection and also defines a person with excellent skills who enjoys an incredible amount of respects by others) gently embraces the 4 wine varieties (2 white, 1 red, 1 rosé) with the 4 names of the wine producers (Giorgos, Aristides, Michalis, Anastasios).
Gamut, the root of the word “Gama”, also represents the holistic philosophy of the product. In color reproduction, the gamut or color gamut, is a certain complete subset of colors and in music it defines a complete scale in medieval tradition.
Variety, Colors, Music harmonically bond with the Love of the producers. This is what Gama is all about.
Design concept was based on typography, with clean, modern lines referring to music notes and the music pentagram. In contrary with the chaotic visual result of the cryptolex, the name “Gama” stands out offering design balance and harmony.