To develop an integral retail brand for the farmers’ grocery stores “Two birches”.
All the products from different farmers come into the store in small consignments. To simplify the workflow, we have developed two styles of packaging. The first one are clear and visible labels for branding the products on the farms, and the second option is a label that can be printed directly in the store.
The principles of external and internal design of the stores emphasize that the products have farm origins. The shop assistants, girls in traditional cotton aprons, greet the customers when they enter the shop.