Designer: Pedro Correa
Project Type: Produced, Commercial Work
Client: Kill Brew
Photographer: Ricardo Davino
Location: Florianopolis, Brazil
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Flexography
I was invited to develop two beer labels for Kill Brew, a new craft beer company from Florianopolis, Santa Catarina, Brazil. All their brand design content is based on Quentin Tarantino’s Kill Bill movies and my challenge was to bring all the action and strength to their labels. The idea was to create two different packages for their beers – Hoppy Revenge and Morning Star.
Hoppy Revenge is the main beer of their company so I worked on something that could pass an general idea about the movie. I used the main character’s (Beatrix) codename Black Mamba and her sword signed by Hattori Hanzo to represent that.