The Toasted Oat Bakehouse

Derrick Lin


Creative Agency: McLean Design
Project Type: Produced, Commercial Work
Client: The Toasted Oat Bakehouse
Location: Walnut Creek, CA, USA
Packaging Contents: Soft Granola
Packaging Substrate / Materials: Resealable gusseted pouch
Printing Process: Flexo

As the original “crunchy” food persists in its march toward indulgence, and consumers clamor for new experiences, The Toasted Oat Bakehouse offers the latest evolution of the species. Unabashedly a deconstructed cookie, crafted by artisan bakers to satisfy your most self-indulgent impulses. Hello granola…is that you?

What’s Unique?
The shape of the clear window points strongly to the granola’s unique, soft texture which is reminiscent of a deconstructed cookie.