Design: McLean Design
Project Type: Produced, Commercial Work
Client: Saag’s Artisan Meats / Farmer John / Hormel
Location: Los Angeles, CA
Packaging Contents: Sausage, Deli Meat
Packaging Substrate / Materials: Film, paper label
Printing Process: Flexo
Having worked for decades with this once-small family business, we remember the original matriarch with her charming Swiss accent and strict old world ways. Our redesign of the Saag’s brand and entire product line, is careful to respect the heritage and commitment to the craft. We present the artisanal family recipes and alpine roots through a rustic, yet modern interpretation of a fine European butcher shop.