Back from the Dead Red

Derrick Lin


Creative Agency: McLean Design, Inc.
Illustrator: John Howard
Project Type: Produced, Commercial Work
Client: Plata Wine Partners
Location: Napa, CA, USA
Packaging Contents: Red Wine
Packaging Substrate / Materials: Paper label on glass
Printing Process: Flexo

Out of the deadly Caribbean waters of the 17th Century comes the true story of fiery maned Jacquotte Delahaye, an orphan driven to piracy as a young girl.

To evade the law, Jacquotte faked her own death, but upon being discovered, earned her treacherous moniker “Back from the Dead Red.”

In a sea of beige paper, this diabolical concoction of psychedelic poster art and a swashbuckling siren create an arresting impression. A BevMo exclusive, this label is the most successful new product launch in the chain’s twenty-one year history.