BLOOM skinactive serum

The BLOOM Serum is an advanced skincare treatment formulated with natural ingredients and state-of-the-art dermatological technology. Its dropper bottle presentation allows for precise application, ensuring deep hydration, cell regeneration, and skin radiance.

The packaging design reflects the product’s purity and efficacy. Inspired by nature and science, the minimalist box protects the serum while communicating sophistication and quality. Its structure, tailored to the product’s size, avoids material waste, aligning with a sustainable and ecological approach.

The display, on the other hand, has been designed to attract attention at points of sale, neatly presenting four variations of the serum in their respective boxes and highlighting a bottle on the front. The background of the display is clean, with the logo embossed, reinforcing the brand’s identity.

This packaging addresses several needs:

• Protection and security: The bottle-hugging design prevents unnecessary movement, ensuring the serum reaches the consumer intact.
• Brand experience: The paper texture on the label and elegant finishes (hot stamping and UV varnish) reinforce the premium perception.
• Attractive display: The organized arrangement of products and the serum highlighted on the front increase the product’s visibility and appeal in-store.
• Sustainability: The use of recyclable materials and a compact design minimize environmental impact.
• Technique used to design the packaging and what makes it unique
• A combination of structural design and strategic branding was used:
• Custom dieline: The packaging was developed with millimeter precision to fit the bottle, ensuring efficiency in production and transport.
• Premium textures and finishes: The textured paper label creates a sensory connection with the consumer.
• Special die-cutting: The display has a circular cutout at the front, allowing the main serum to stand out visually and be easily accessible.
• Modular design: The display is designed to adapt to different retail spaces without losing visual impact.