JDO gets Jameson’s RTDs shipshape for growth

Jameson partnered up with JDO to create one global and cohesive design bringing Jameson personality to life, strengthening shelf presence, and brand recognition in a premium and distinctive way.

“The perception of the RTD category has evolved significantly in recent years, driven by higher-quality propositions from premium brands – a shift that has created an ideal landscape for a brand like Jameson to thrive,” comments Ben Ridley, Associate Creative Director at JDO. “We saw an opportunity not only to unify and strengthen the equity of Jameson ready-to-drink cocktails but also to inject a playful personality into its visual identity, making it more fun.”

JDO’s approach zeroed in on amplifying Jameson’s iconic equities with a fresh twist. The wordmark now commands a bolder presence on pack, while Jameson’s signature green enhances brand recognition. A hand-drawn ship motif, extracted from the Jameson crest, adds a playful touch while also evoking the idea of exploration. The vibrant colors across the range create a dynamic portfolio that’s easy to navigate.

“JDO has powerfully captured the spirit of Jameson with a premium global design that speaks to the next generation of consumers” said Reine-Laure Decaudain, Senior Global Portfolio Manager, RTD & Convenience, Pernod Ricard.