Ohm’s Café: A Minimalist Coffee Identity

Ohm’s, a specialty coffee shop in Riyadh, Saudi Arabia, opened in 2020 with a clear vision: to serve high-quality coffee in a setting that combines serene aesthetics and cultural authenticity. Ohm’s, with various locations throughout the Kingdom, provides more than just coffee; it provides a whole café experience that emphasizes both flavor and ambiance.

To transform this concept into a brand identity, OSTUDIO developed a visual system that strikes a balance between simplicity and detailed detail. The minimalist logo, carefully matched with modern font and a soothing color scheme, reflects the peaceful experience that Ohm’s wants to provide. Every aspect of the branding, from print materials to packaging, was intended to convey warmth, approachability, and cultural relevance.

What distinguishes this initiative is OSTUDIO’s integrated approach. Beyond developing the visual brand, OSTUDIO built basic marketing pillars to support the café’s long-term success. The container design, photography, and printed assets were all consistent with the brand’s values, resulting in a seamless and memorable customer experience at every touchpoint.

By merging heritage-inspired charm with contemporary design concepts, OSTUDIO established Ohm’s as a prominent name in Saudi Arabia’s specialty coffee sector. The end result is a brand that not only looks great but also tells a story, providing coffee enthusiasts with an enhanced and inviting environment.