Heather

Heather is a coffee and baked goods shop that embodies simplicity, beauty, and warmth. The brand name was thoughtfully selected to reflect the essence of the Heather plant—known for its pleasant scent and gracefully flowing branches. These characteristics inspired the visual identity and guided the creation of a light, elegant logo that mirrors the plant’s organic, dancing motion.

We translated this botanical inspiration into a visual system that evokes softness and calm. The packaging design reflects the same spirit, with delicate lines, airy compositions, and muted color tones to enhance the feeling of serenity. Each piece of packaging was crafted to align with the atmosphere of the shop—inviting, natural, and refined—offering customers a quiet, beautiful moment with every cup and bite.