It’s B
It’s B is a Saudi brand in the food sector specializing in smash burgers. The visual identity draws inspiration from the vivid hues of flame and grilling deep red, light red, and orange reflecting the heat, passion, and craft that go into creating the perfect burger. These colors symbolize both the sizzle of the grill and the fire that transforms the patty into a flavorful masterpiece.
Every element of the identity has been designed to communicate what the brand stands for: bold flavors, precision in preparation, and a distinctive character in the fast-food market. It’s an identity that resonates with its target audience, delivering an engaging and integrated customer experience.
Our approach was to craft a brand story with depth and cohesion a strong commercial presence that captures the uniqueness of the concept while maintaining consistency across touchpoints. The result is a memorable identity system that blends visual impact with brand personality.
