Creative Agency: Sixtyone Yards
Creative Director / Lead Designer: Andrzej Kostuś
Illustrator: Michał Stachowiak
Strategic Consultant: &Sons Strategic Consultants
Project Type: Produced, Commercial Work
Packaging Contents: Coconut Water
Packaging Substrate / Materials: Glass bottle, Plastic, Aluminium
Coconaut® is the purest coconut water made from young Vietnamese coconuts, available in two varieties: sparkling and still.
While creating the visual concept, we felt already at the naming stage that this would be an exceptional project for us. As we brought to life Coconaut, the brand hero, we knew it would be the main attraction of the product’s visual appearance. We wanted to showcase this exceptional product as pure and healthy, while at the same time introducing fun and an informal style of communication at the level of packaging, qualities in such short supply in this product category. Of course, we also had to take into account the colour scheme defined in the strategy.
We created a series of illustrations describing Coconaut’s adventures. These illustrations became the leading graphic element of the product. Each package tells a different story.
We fell in love with the world of green and blue vector graphics so much that Coconaut landed in the real world, becoming the main character in the digital campaign, rescuing people who need energy, regeneration, refreshment and hydration.