Graffitos Chips

Derrick Lin


Creative Agency: Diego Frayle
Project Type: Produced, Commercial Work
Client: Round Triangle Foods
Location: Puerto Rico
Packaging Contents: Snacks

Grafittos Chips are snacks carefully made by Round Triangle Foods in Puerto Rico. After a few years in the market, they decided to redesign their packaging to focus on what really made them different, their urban character and their originals and authentic flavors.

The new design aims to connect the graffiti with different cities around the world and its flavors, highlighting the product throughout the whole range without losing the urban and youthful character inherent to the brand.