Ovvio Oils

Designer: Emily Wettergren
Project Type: Student Project
School: University of Wisconsin-Stout
Course: Graphic Design II
Tutor: Vadim Gershman
Location: Menomonie, WI
Packaging Contents: Essential Oils
Packaging Substrate / Materials: Glass dropper bottle, paper
Printing Process: Digital Printing

The assignment was to choose an affordable product, and re-design the graphics on the packaging. I chose to re-design Ovvio Oils essential oils – specifically the geranium and lemon oils. The packaging is based on the history of essential oils, looking back to botany. To express this, I included hand-drawn botanical illustrations. The illustrations include images of both the recognizable flora as well as where the oil comes from. In this instance, the geranium oil comes from the leaves of the plant, and the lemon oil comes from the peel of the fruit. The inside of the packaging takes into account the botanical theme; the geometric design shown when the bottles are taken out is based off of the intricate ceilings of greenhouses. Within the box, along with the bottles, included is also an informational card explaining the health benefits of the included oils that the consumer can easily take out to read.

What’s Unique?
Hand-drawn illustrations that allude to both the process of making essential oils and the history of using oils