Popti – Cornish Bakehouse Rebrand

Derrick Lin


Creative Agency: Kingdom & Sparrow
Project Type: Produced, Commercial Work
Client: Popti
Location: UK
Packaging Contents: Artisan Crackers

Popti is a delicious baked biscuit brand, handmaking an array of moreish crackers and thins. Grown from humble beginnings, they needed a brand that really let their personality shine.

Popti means ‘Cornish Bakehouse’ and this really sums up what they’re about. We wanted to get across the real Cornish, artisan nature of the product.

For the logo and main typeface we designed a playful custom, workable font. The logo is flexible, with a little hand drawn ingredient assets sitting within the O, allowing personalised variations from product to product.

The packaging has a custom window that shows the sun setting over their local landmark, Barrel Rock in Bude. We also used vibrant and earthy colours to reflect the natural but fragrant taste each product flavour has.

Previous packaging