The Reef

Derrick Lin


Creative Agency: Kubu Design
Designer: Santiago Bolaños López
Project Type: Concept
Location: Quito, Ecuador
Packaging Contents: Seafood, Fish
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

The location of Ecuador is privileged by two important ocean currents that creats one of the most concentration of marine biodiversity in America. Culturally these biodiversity is reflected in the quantity of dishes and recipes that you can find all along the ecuadorian coasts.

According to these facts, The Reef was created in order to name a product line that encompasses all this variety offered to the costumers including all the supplies for preparing them, such as recipes, fresh fish and seasoning. Also creating new ecuadorian recipes with national and imported fish.

What’s Unique?
The idea comes from the shape and textures that fish have in their scales, working with ink allows to obtain the fish footprint, getting the design concept of this package, combining the idea written above and all the design possibilities that can emerge from this background.