Vengo Oatmeal

Derrick Lin


Creative Agency: theBand Studio
Project Team: Anna Zelinskaya, Iryna Taranova, Evgeny Sokolenko
Project Type: Produced, Commercial Work
Client: More Goods
Location: Kharkiv, Ukraine
Packaging Contents: Oatmeal
Packaging Substrate / Materials: Paper

The main insight of Vengo private label is movement so this theme was laid in packaging design concept as well. It was decided to create attractive colorful illustrations of different kinds of vehicles. We used English motives in oat meal packaging because of the stable association with traditional English breakfast. Two SKU were designed: one for steel-cut oats (with traditional english red bus) and the other for tender steel-cut oats (with royal car). This packaging was approved by the client and produced a few moths ago.