Creative Agency: PULP
Creative Director: Anna Andersson
Project Type: Produced, Commercial Work
Client: Vrai (groupe Triballat)
Location: Paris, France
Packaging Contents: Organic dairy

Pioneering in the market of organic ultrafresh products in France did not exclude Vrai from being challenged by new participants. Its identity that matches its profound nature and ecological agriculture is, at the same time, a strength but also a weakness for the brand to stand out.

The challenge was then to reaffirm the brand’s leadership. And nothing would have worked better than capitalizing on the story behind Vrai. Highlighting the family-owned dairy farm by making it a true point of reference: a story about men and women, in harmony with nature, who offer quality and tasty products.

What’s Unique?
A logo full of meaning, an identity that capitalizes on the nobility of the “dairy” through the white and a modern graphic structure. The segmentation and naturalness of the products were highlighted with the animals, the colors and with simple and appealing visuals.