Alpenland

Creative Agency: GORDOST
Project Type: Produced, Commercial Work
Client: Ehrmann
Location: Russian Federation
Packaging Contents: Yogurt
Packaging Substrate / Materials: Plastic

Situation
The Russian office of the German company Ehrmann, founded in 1920, contacted the branding agency “Gordost” in order to update the packaging design for a line of yogurt products Alpenland.

Task
The main goal of the new design is to strengthen the associations with the alpine origin of the product, as well as the feeling of belonging to a European brand with a rich history. Preservation of continuity with the previous design and positions in affordable segment is one of the important aspects in the development. Laconic design needs to be supplemented with an image of fruit contained in the product, which will accentuate the naturalness, freshness and taste of the yogurt.

Solution
The result of the agency’s work is a design in a classical European style, corresponding to the yogurt category with easily readable names and markings. The Alpenland logo with a stylized image of the Alpine peaks strengthens the credibility of the brand. The landscape of the Alps on the logo becomes part of the background image as an additional association with the country of origin and the history of the brand. Blue and green colors make a distinction between the yogurt’s fat percentage and laconically integrate into the overall range. Large and bright images of fruits and berries allow the consumer to instantly choose the preferred taste.