What are modern bogatyrs like? Brave and strong, like their ancestors, they value their health and time, take care of themselves and take care of nutrition. It is quite natural that it was this image that became the basis for the packaging of Bogatyrsky oat flakes by the Uvelka company.
There are three stylish characters – for three types of porridge: 10, 15 and 20 minutes of cooking. All packages have a similar composition, but differ in the age of the heroes, landscape and color scheme. Endless fields with golden ears of ripe wheat on the background in each illustration speak of the naturalness of the product.
The blue brand zone repeats the outlines of the horizon, and the font solution fits well into the overall surroundings. Ad claims with boil time rhymes with the logo shape and colors. There is an infographic with useful information on the back of the package.
Uvelka – refresh yourself like a bogatyr!