Shadows born in good farming

Creative Agency: GORDOST
Project Type: Produced, Commercial Work
Client: The restaurant “Gryadka”
Location: Yekaterinburg, Russian Federation
Packaging Contents: Meat and poultry
Packaging Substrate / Materials: Plastic, paper
Printing Process: Digital printing

Objective
The restaurant “Gryadka” decided to launch home delivery of organic meat products. The objective was designing the packaging for different kinds of meat come from farms which use principles of ecological purity and natural farming.

Idea
The packaging design was created to stand out among the mass of the products and mark originality and uniqueness of “Gryadka” meat and poultry. The packaging indicates the product was made by the named farmers who care about cattle and poultry raising and they do it their best way which positively affects the quality and genuineness of the product.

Solution
The main idea of the design rejects foodstyling and direct demonstration of meat. Instead of this the type of product is represented by the shadow of the animal, formed by farmer’s hands and fingers. You can find a variety of farm animals appearing in the shadows. Also, the image of the farmer’s hands is associated with the painstaking labor on the farm. Pencil graphics, individual labeling of the product’s weight and manufacturing date also embody unique way of the production of meat. Shadows that the farmer creates with his own hands serve as a metaphor of respect for the fostered animal. On the reverse of packaging we put images of farmers, who speak about principles of their work and life values. We have also depicted maps of the production area, indicating farms to enhance the product loyalty.