FritiFix

Posted on

Derrick Lin

Global

Creative Agency: Beyondit
Designer: Victor Coyote
Project Type: Produced, Commercial Work
Client: Michos
Location: México City
Packaging Contents: Snack
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

OBJECTIVE:
Creating a powerful image that was able to launch FrutiFix in a competitive market that requires a relevant packaging to be significant for the consumer during the moment of truth.

CHALLENGE:
Creating a fun and full flavored package. This image needed too be relevant for the target market and communicate the main benefit of the product: unique fruit flavor.

RESULTS:
Funny monsters that identify the prod