L´Esprit de Chacayes


Viamonte 7848, Luján de Cuyo, Mendoza, Argentina

Creative Agency: Dizen
Project Type: Commercial Work
Client: Bodega Piedra Negra
Location: Argentina

Bodega Piedra Negra is the Argentine winery of François Lurton. He commissioned the study to create L´sprit de Chacayes. Following the tradition of French Chateaus, this wine would be the second highest expression of the winery (following Chacayes – the icon wine of the winery that received this name after sighting a small jackal in the vineyard).

The objective of L’Esprit de Chacayes is to show the essence, the purest of Chacayes terroir in the Uco Valley. The elegant and sophisticated style of the graphic is combined with a short capsule and the silhouette of the jackal peeking between the lines.