Derrick Lin


Creative Agency: Branding Agency Ural Branding Company
Project Type: Produced, Commercial Work
Location: Russia, Ekaterinburg
Packaging Contents: Strawberry fruit drink, Cranberry fruit drink, Blackberry fruit drink
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

The agency has developed a new trademark and packaging design for a series of fruit drinks “Old good traditions”. The agency focused on illustrations in order to draw as much detail as possible the process of handmade work and the process of making fruit drinks exclusively with a careful and responsible approach to the production of the product.

The product will be produced in three flavor categories: Strawberries, cranberries and blackberries.