Queen’s Ransom

Designer: Andrew Benson
Project Type: Concept
Location: Milwaukee
Packaging Contents: Gin & Dubonnet
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Digital Printing

Queen’s Ransom is a gin and dubonnet pair meant for mixing. Gin and dubonnet is the favored drink of Queen Elizabeth II, having a glass before every lunch. The branding & packaging reflects the refinement of the British monarchy, but also plays to the cheeky side of British humor. Patterns/imagery reflect details found in Buckingham Palace and in the Windsor house crest.

Originally a student project in 2015, it has been revisited/rephotographed recently.

What’s Unique?
Light hearted but regal British humor on a bottle?