The Crackers

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Creative Agency: GRAM branding
Photographer: Oleksandr Novickyi
Project Type: Produced, Commercial Work
Client: Yarych Confectionery LLC
Location: Lviv, Ukraine
Packaging Contents: Cookies
Packaging Substrate / Materials: Polyethylene
Printing Process: Rotoprint

The cookies on the package transmits the dynamics of the meal. Crackers fall, “come” on a surface where cheese, basil and garlic, onions and sour cream, salt – it depends on the flavour of cookies – are already placed. So the cookies “announce” the start of the picnic. Everything else is just a supplement, a garnish. Kreker “Yarych” is the headliner of a delicious snack.

This dynamics was emphasized with the help of white lines, similar to sparks or flashes of light, caused by the fall of crackers. The colored accent in the form of a round spot underlines the flavour of the cookies, both visually and emotionally: a delicate lilac – a rich, gentle cheddar; confident purple – expressive basil and spicy garlic; juicy green with white letters – juicy onion with sour cream; air blue – imperceptible but irreplaceable salt.