Creative Agency: Folch
Project Type: Produced, Commercial Work
Model and influencer: Nuria Val
Photographer: Coke Bartrina
Packaging Contents: Fashion accessories
Packaging Substrate / Materials: Cardboard
Printing Process: Blind embossing
Barcelona based retailer, WOUF, recently hired Folch for an extensive rebrand to tap into a more sophisticated audience. Leaving behind its playful identity and whimsical images, Folch aimed to reposition the retailer as a contemporary lifestyle brand by developing an authentic narrative and sophisticated new look.
For the new campaign, WOUF collaborated with model and influencer, Nuria Val, and world-renowned photographer, Coke Bartrina. “24 hours in Berlin” is based on a real life trip to the capital of Germany where the couple discover the city’s hidden corners featuring the latest collection of bags and cases.
As part of the rebrand, Folch developed a new packaging design. Divided into two colours – white and black, depending on the product – Wouf’s distinctive patterns remain the focus while the logotype, blindly embossed, embellishes the structured paper and gives the packaging a quality, contemporary look.
The packaging embraces a new level of simplicity in both production and look. The bands are placed at the bottom of each product, lifting the product for display, while the packaging remains neutral yet sophisticated in appearance.