Creative Agency: Opus B Brand Design
Designers: Zuzanna Sadlik, Arkadiusz Tkacz
Project Type: Concept
Packaging Contents: Hair accessories
Long facial hair, manbuns or male ponytails have become a symbol of masculinity outside of hipster and metal music subcultures. White collar professionals, entrepreneurs, artists and many more are proud of their hairstyle. Yet there are very few accessories specifically designed for male long hair and men in general. In most cases men have to use female or unisex hair products, which do not embrace their masculinity and virility.
Men have inspired us to create the brand on the market which is dominated by women’s hair care accessories. In order to strengthen the sense of uniqueness, atavistic attractiveness and strength in our men, we refer to the desire of any man to be a savage in an orderly, smooth and predictable world of etiquette.
Barberian is brand concept for hair accessories that celebrate manhood. The product design itself as well as the choice of colour (just black) are perfectly suited for men with character and inner strength. Barberian’s packaging draws attention and tells the brand story despite its small format.