Chitorio

Creative Agency: AVC | Agency of Visual Communications
Project Type: Produced, Commercial Work
Client: Slodych
Location: Minsk, Belarus
Packaging Contents: Cookies

Task
Complex development of buttery cookies trademark: naming, tagline, creative texts, packaging design, food shooting, pre-press.

Solution
Concept of a new trademark: world fusion – the brand new cookies collection, where confectionery traditions from all over the world get together. Name “Chitorio” comes from Italian “chicche de laboratorio” – dainty’s laboratory. The place where ingredients in a magic way were mixed together and as a result, they’ve become delicious cookies.

The idea of combining two tastes continues in a visual image. On the packaging front side, we’ve placed appetizing food zone, which on the shelf creates a united and effective image. Freely, plastic logo like if it was sprinkled with flour, speaks about the breadth of possibilities and naturalness recipes. On the backside – witty story reveals us flavor features of each kind of cookies and attracts the attention of those who is in search for new delicious discoveries.