Creative Agency: Polygraphe Studio
Project Type: Produced, Commercial Work
Client: Domaine Lafrance
Illustrations: Jason Wasserman
Packaging Content: Gin
Packaging Materials: Glass, paper, cardboard
Location: Montreal, Quebec, Canada
Brand identity & packaging design for the Dandy, a gin produced by le Domaine Lafrance.
A sophisticated spirit that doesn’t take itself too seriously. We opted for a vaudeville vibe when crafting an identity for this tasty and expressive upscale gin made in Quebec. What to call such a rakishly charming spirit? “Dandy,” what else?
Adopting an old-style ad aesthetic, Dandy tells its story in illustrations right on the label. Details about the distilling process, the source of the ingredients, and the best way to enjoy the product are organized in a visually appealing way to define the brand codes.